TRAM launches a solidarity video to support the Spanish Federation of Breast Cancer (FECMA), an agroupation of different entities fighting for the research and innovation in breast cancer care and the chronification of metastatic cancer. With this clip, the Tramvia team greets Christmas through social media and advertising supports at the stops and trams.
The donation of 10.000€ that accompanies the diffusion campaign will be destined for a breast cancer research grant that will support one of the projects presented this year by researchers from all over the state in the Fellowships of the Spanish Medical Oncology Society that will be made public during 2022.
As in recent years, the TRAM team was asked to propose projects for the Christmas solidarity cause to the Corporate Social Responsibility area and subsequently the projects were voted for the entire staff. Breast cancer was the one that won more votes.
In the video we can see 50 workers from all departments who have participated voluntarily.
Spanish Federation of Breast Cancer (FECMA)
One year more, TRAM links its Christmas greeting to a cause of solidarity. Last year, they supported the Amiotrophic Lateral Sclerosis (ELA), in 2019, the 1.000 i una Nineka, ni un nen amb càncer association, in 2018, the Pasqual Maragall Foundation, in 2017, the campaign Aliança Humanitària per a l'Alimentació Infantil of Creu Roja in Catalonia; and, this year, the Tramvia team has chosen to help the Spanish Federation of Breast Cancer (FECMA).
ECMA is a federation of 45 different associations and over 42.000 breast cancer patients, who are working to fund and promote early detection and research of this disease. Patient’s associations focus their efforts on arriving to what public health cannot arrive by improving care quality and supporting the patients during the process and after the disease.
At the same time, FECMA claims the chronification of metastatic breast cancer that can last for years and affects all aspects of the patient’s life, as explained by Mari Carme in December's InfoTRAM.