TRAM has renewed its collaboration agreement with the MACBA, MNAC, Museu Picasso de Barcelona, CCCB, Fundació Joan Miró and Fundació Antoni Tàpies for the fifth consecutive year to help publicise exhibitions at these museums and cultural centres using the tram.
The agreement establishes the collaboration between TRAM and the 6 museums that make up the Articket group to facilitate the dissemination of the exhibitions planned and to promote awareness of the cultural exhibitions on offer at the city's museums. Therefore, TRAM is committed to encouraging attendance at the museums with raffles and ticket packs and season tickets promotions throughout 2022 and 2023, via its corporate channels.
As a result, tram riders will get double exposure to Barcelona cultural events: on the TRAM social media and on signs throughout the tram system from each of the museums.
In addition, the agreement also includes other considerations, such as promoting art and culture through TRAM's own channels and using spaces to organise activities and events.
Calendar of communication actions on the TRAM
TRAM's calendar of communication campaigns will begin in July with a Trambaix tram featuring the vinyl image of the "Turner. Light is Colour" exhibition at the Museu Nacional d’Art de Catalunya (MNAC). The schedule for the other actions is:
- Museu Nacional d’Art de Catalunya: Active TRAM action from 1 July to 31 August 2022.
- CCCB: Active TRAM action from 1 September to 31 October 2022.
- Fundació Antoni Tàpies: Active TRAM action from 1 November to 31 December 2022.
- Museu Picasso: Active TRAM action from 1 January to 28 February 2023.
- Fundació Joan Miró: Active TRAM action from 1 March to 30 April 2023.
- MACBA: Active TRAM action from 1 May to 30 June 2023.
Articket is a pass that gives visitors direct access to 6 museums in Barcelona over a 12-month period. This pass includes the CCCB, Fundació Antoni Tàpies, Fundació Miró, MACBA, MNAC and Museu Picasso. This art passport takes you on a journey through the art on offer at the city's main art museums with a 45% discount on the price of general admission, with an enriched itinerary that includes information on routes and interesting facts about the city.