TRAM introduces three new improvements to the service information accessibility as part of European Mobility Week. These projects are part of the company's move towards universal accessibility, i.e. the elimination of barriers for people with additional difficulties such as visual or hearing impairments.

The Tram is installing NaviLens at all its stops and on all its trams, both on the Trambaix and Trambesòs networks. This intelligent QR code remote reading technology allows the visually impaired, but also the general public, to find their way around the tram facilities using audio-description of their contents: name of the stop, network, line, direction, destination, changes to the service, incidents, etc.

Users only have to download the NaviLens application to be able to recognise these colour codes at a distance of up to 10 metres, a length that covers almost the entire tram platform, taking into account that there will be a QR on each side of the stop. The advanced technology of these codes also allows them to be read on the move, without focusing the device's camera. This means almost automatic detection to improve the experience for the visually impaired passenger.

In addition, the Tram and Google are working together to offer real-time timetables of the entire tram network to users of the online search engine. Thanks to a specially created access, the technology company can have the timetables modified every few seconds and provide passengers with the most accurate information possible. Whether they search using Google Maps, the mobile app or the TRAM website, the timetables will be totally updated to reflect the real-time service.

The information on timetables and incidents in real time can also be found on the TRAM Open data for use by any technology developer.

Finally, the tram.cat website has amended various aspects of its display to meet the criteria for a double A site. This means that it has applied 9 new requirements for accessibility for people with hearing and visual difficulties. These requirements are:

  1. Provide a contrast ratio of text and images of at least 4.5:1, with some exceptions.
  2. Provide the ability to increase text by up to 200% without loss of content or functionality.
  3. Use text rather than images to convey information, except in essential situations. TRAM has found other, equally valid solutions for the regular user who does not need this requirement.
  4. Ensure that headers and labels describe the subject and purpose of the page.
  5. Ensure that the keyboard focus indicator is visible, with a few exceptions.
  6. Ensure that the language of the content can be determined by the software, with some exceptions.
  7. Ensure consistent navigation, with repetitive layouts, between pages.
  8. Identify components that have the same functionality in a coherent way between them.
  9. Providing suggestions upon detection of input errors, except if it poses a security risk or defeats the purpose of the content.

These three new advances will therefore form part of the TRAM's universal accessibility strategy, which is constantly being developed with other facilities such as the audio-description service for vending machines, participation in the pilot test for transporting people with scooters and setting up inductive magnetic loops for people with hearing difficulties throughout the tram network.

With the slogan Give the Best of Yourself: Come to TRAMvida to Give Blood, TRAM is offering a place where the Blood and Tissue Bank of Catalonia can attend to blood donors in a different space in the middle of the city. For the fifth year in a row, the ‘TRAMvida’ will be parked at the Francesc Macià station next Friday 17 September from 11 am to 8 pm.

 

More donations are needed to attend to patients

The campaign is aimed at increasing the number of voluntary donors, and especially first-time donors, who will become regulars. In recent months, transfusions in hospitals have risen 15% compared to 2019, and this is why more donations are needed to guarantee these treatments. Hospitals are resuming the treatments that they had to stop due to Covid-19, and 1,000 donations are needed per day. However, a year ago this figure was just 800, an amount equivalent to between four and five trams filled with donors.

 

Covid-19 safety measures

In order to avoid crowds at the stop and inside the ‘TRAMvida’, this year we recommend making an appointment on the Blood and Tissue Bank of Catalonia website www.donarsang.gencat.cat. Donors must enter the tram wearing a mask that covers their nose, mouth and chin at all times and have to wash their hands with hand sanitiser as they enter.

Furthermore, the Blood Bank staff inside the tram will follow the same protocol that has been in place since the start of the pandemic: disinfection of the cots before each donation, changing glove between donations and wearing special masks and clothing covers.

To turn a tram into a donation centre, the bars, handholds and seats inside the vehicle have been removed, so the space was free to install the cots and fridges and provide space for both blood donors and healthcare staff.

 

Give the Best of Yourself

Remember that voluntary, altruistic blood donations are the only way to get the blood needed to care for the ill. You can give blood more than once a year: women can donate up to three times and men up to four.

At least three people benefit from each blood donation. When each bag of blood is processed, it yields red blood cells, platelets and plasma. All these components of blood expire after a few days, and this is why it is essential to donate regularly.

Tramvia de Barcelona's blood donation campaign is being held yet another year in conjunction with the Department of Health of the Government of Catalonia, the Blood and Tissue Bank, the Metropolitan Transport Authority and Alstom. All donors in the tram parked at Francesc Macià will receive a one-way ticket with two journeys and a gift from TRAM.

TRAMEduca, the TRAM educational service, is restarting its educational activities for the 2021-2022 school year after having to stop due to COVID-19 protocols.

This is the fourteenth school year running that TRAM has offered this free educational project aimed at getting participants to learn how the tram network runs and to reflect on civil behaviour, inclusiveness and the environment, all values related to public transport.

Following the recommendations of the Catalan Government, the educational programme was shut down in March 2020 at the same time as the first lockdown. Since then, they have been working on new health and safety protocols in order to get the programme running for primary and secondary schools in the areas that TRAM reaches.

As such, this year they are offering activities in two different formats: online and in-person at external centres. The activities at the Tram installations will still be restricted during the pandemic for health and safety reasons.

 

Constant renovation

For the 2021-2022 school year, there will also be an activity connected with TRAM Barcelona Open, the international wheelchair tennis tournament and one of the most important projects for the Tram network in order to work on equal opportunities and inclusiveness through sport.

A professional wheelchair tennis player and a participant in the tournament will speak about the importance of adaptive sports, the values they promote and the normalisation of relationships between people regardless of their abilities. Furthermore, the activity will give the group the chance to visit the tournament, which is to be held at the Real Club de Polo de Barcelona in May.

 

Activity programme for the 2021-2022 school year

The complete range of activities for the 2021-2022 school year is as follows:

  • Mira el TRAM (ages 2-6). Children will learn how the Barcelona tram network operates through a story.
  • Investiga el TRAM (ages 6-8). Children will become mini researchers and will discover the tram network through a game of questions and clues.
  • Viu el transport públic (ages 8-10). To learn about the most relevant aspects and the importance of civil and respectful attitudes on public transport.
  • Aventura’t al TRAM (ages 10-12). To simulate planning and trips on the tram network and, as such, to work on personal autonomy and good behaviour on public transport.
  • TRAMsporta’t (ages 10-12). A range of activities to assess the different means of transport from an environmental perspective, based on aspects such as air and noise pollution, efficiency and sustainability.
  • TRAM Barcelona Open (ages 10-12). To learn how to relate to diversity through the values of adaptive sport.
  • I tu, què en penses? (ages 12-16). To reflect on the importance of having public transport and the specific features of tram networks. Specific emphasis is placed on safety aspects and respect for public space.
  • L'energia del TRAM (ages 12-18). An activity to learn more about the tram network from an environmental and technological perspective.

 

Activities with educational quality certification

TRAM offers its activity programme in the TRAMeduca service with the Educational Quality Certificate from the Institute of Education Science (Institut de Ciències de l’Educació - ICE) at the University of Barcelona. This quality certificate is part of the accreditation system for educational activities promoted by the ICE and the Teaching Coordination Board (Consell de Coordinació Pedagògica) of the Barcelona City Council.

You can see the entire range of activities and book on www.trameduca.cat

Yet another year, TRAM has presented its Corporate Social Responsibility Report, a transparent document that outlines its environmental, ethical and social commitments to sustainable development in 2020, a year marked by the COVID-19 pandemic. For the first time, the 4th edition of this report includes details of the alignment of its CSR strategy as a transport company with the Sustainable Development Goals.

TRAM’s response to COVID-19

The coronavirus crisis has been a chance to materialise TRAM's commitment to society. The streetcar responded to the health crisis by quickly launching different projects aimed at alleviating the impact of the virus among different stakeholder groups, offering safe public transport for citizens and protecting everyone on its team.

From the start of the pandemic, it put in place the necessary health and hygiene protocols and ramped up cleaning and disinfection. Its Applus certification, which was just renewed this July, has validated its successful implementation of all the protocols to prevent the spread of the virus.

According to Javier Pérez Fortea, President of TRAM, ‘it has been a huge effort, and I'm proud to say that we have successfully managed this change, adapted and above all, made the streetcar a safe place for everyone, users and staff alike’. In 2020, TRAM continued partnering with entities that work with vulnerable groups, such as the Red Cross, IRES Foundation, Hospital Clínic and Arrels Foundation. ‘We have to continue to build more liveable and sustainable cities where public transport is an essential cornerstone and where sustainable mobility drives the recovery’, added Pérez Fortea.

Commitments to the SDGs

Through its CSR strategy, TRAM has pledged to abide by the Sustainable Development Goals (SDGs). In 2020, the TRAM Board of Directors approved the 2021 CSR Plan, which focuses on 7 Sustainable Development Goals (SDGs) by setting goals and specific actions to achieve them.

According to the company's president, TRAM believes that the only way to create value is by incorporating the SDGs into all processes, procedures and instructions governing its activity.

You can see the full report here.

TRAM has been granted the renewal of its seal of quality for hygiene and control that certifies all protocols to prevent the spread of COVID-19 are applied properly. This is just another example of how TRAM looks out for the wellbeing of its employees and riders, almost one and a half years after the pandemic was declared.

Yet again, just as in 2020, Applus Certification was the company that carried out the week-long audit of the physical protocols and measures regarding hygiene, technical and organisational issues, equipment and access control. After an exhaustive analysis, Applus has granted TRAM certification showing that all of these protocols are applied properly and effectively to prevent the spread of COVID-19 in its facilities.

The first year of the pandemic in figures

From the beginning of this healthcare crisis, TRAM has had the necessary health and hygiene protocols in place and has stepped up its cleaning and disinfection.

In 2020, we spent more than 5,300 extra hours on specialised cleaning; we guaranteed that the air in the vehicles was renewed every 5 minutes; we purchased almost 2,000 masks and more than 1,500 litres of hand sanitiser to protect our team and users; and we posted more than 2,500 information signs.

All told, TRAM allocated €266,389 to palliate the effects of COVID-19 in its facilities, and it earmarked €230,892 to assist the groups that were the most disadvantaged and harmed by the circumstances through donations and charitable contributions.

This Applus Certification confirms that the efforts the company has been making since the pandemic was declared are appropriate and implemented correctly.

For the fourth year in a row, TRAM has renewed its collaboration agreement with the MACBA, Centre de Cultura Contemporània de Barcelona (CCCB), Fundació Joan Miró, Fundació Museu Picasso de Barcelona, Museu Nacional d’Art de Catalunya (MNAC) and Fundació Antoni Tàpies in order to help promote exhibitions at these museums and cultural centres through Tramvia de Barcelona.

The agreement establishes a collaboration between the TRAM and the six museums in the Articket group to reactivate culture, help raise awareness of upcoming exhibitions and share the cultural events on offer at the city’s museums. So, TRAM has committed to raising awareness of the cultural events and encouraging people to go to museums through various actions in 2021 and 2022 through its corporate channels.

As a result, tram riders will get double exposure to Barcelona cultural events: on the TRAM social media and on signs throughout the tram system from each of the museums.

Plus, the agreement also includes other considerations, such as dissemination of art and culture through the Tramvia de Barcelona channels and the use of spaces to host activities and events.

 

Calendar of communication actions on the TRAM

The Tramvia de Barcelona calendar of campaigns will kick off next month with a tram on the Trambaix network covered in a vinyl sheath featuring “The Endless War” exhibition at Museu Nacional d’Art de Catalunya. The schedule for the other actions is:

  • Museu Nacional d’Art de Catalunya: TRAM Action from 1 July to 31 August 2021.
  • CCCB: TRAM Action from 1 September to 31 October 2021.
  • Fundació Antoni Tàpies: TRAM Action from 1 November to 31 December 2021.
  • Museu Picasso: TRAM Action from 1 January to 28 February 2022.
  • Fundació Joan Miró: TRAM Action from 1 March to 30 April 2022.
  • MACBA: TRAM Action from 1 May to 30 June 2022.

About Articket

Articket is a pass that gains you entry to the six art museums in Barcelona for twelve months. The museums included in this pass are: CCCB, Fundació Antoni Tàpies, Fundació Miró, MACBA, MNAC and Museu Picasso. In the shape of a passport, with tours and interesting facts about the city, the Articket proposes a journey into the art on display at the city’s main art museums, with a 45% discount on general tickets.