This Wednesday, TRAM wants to reward its riders’ loyalty by surprising them with some gifts. From 12:30 pm, starting at Francesc Macià, and from 4:30 pm, starting at Glòries, people who approach the designated TRAM staff will get tickets for two to the theatre.

This is the first of a series of actions TRAM is organising to show its commitment to the people who have believed in this quality, clean, sustainable mode of public transport for the past 15 years. Throughout 2019, there will be other activities for the team that, day after day, makes the tram possible and for the institutions that have supported the implementation and growth of this mode of transport.

These actions are grouped under the umbrella of the “Compromesos amb tu TRAM a TRAM” campaign, which will be applied in various formats, including trams sheathed in vinyl, posters at the stops, special content on the website and social media, and a video. The graphic image reflects the passing of the years, showing a tram passenger and her reflection in the tram window fifteen years ago, as a metaphor for time passing and the perception that ‘time flies when you’re having fun’, in this case enjoying the ride and the mode of transport itself: the tram.