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For the fourth year in a row, TRAM has renewed its collaboration agreement with the MACBA, Centre de Cultura Contemporània de Barcelona (CCCB), Fundació Joan Miró, Fundació Museu Picasso de Barcelona, Museu Nacional d’Art de Catalunya (MNAC) and Fundació Antoni Tàpies in order to help promote exhibitions at these museums and cultural centres through Tramvia de Barcelona.

The agreement establishes a collaboration between the TRAM and the six museums in the Articket group to reactivate culture, help raise awareness of upcoming exhibitions and share the cultural events on offer at the city’s museums. So, TRAM has committed to raising awareness of the cultural events and encouraging people to go to museums through various actions in 2021 and 2022 through its corporate channels.

As a result, tram riders will get double exposure to Barcelona cultural events: on the TRAM social media and on signs throughout the tram system from each of the museums.

Plus, the agreement also includes other considerations, such as dissemination of art and culture through the Tramvia de Barcelona channels and the use of spaces to host activities and events.

 

Calendar of communication actions on the TRAM

The Tramvia de Barcelona calendar of campaigns will kick off next month with a tram on the Trambaix network covered in a vinyl sheath featuring “The Endless War” exhibition at Museu Nacional d’Art de Catalunya. The schedule for the other actions is:

  • Museu Nacional d’Art de Catalunya: TRAM Action from 1 July to 31 August 2021.
  • CCCB: TRAM Action from 1 September to 31 October 2021.
  • Fundació Antoni Tàpies: TRAM Action from 1 November to 31 December 2021.
  • Museu Picasso: TRAM Action from 1 January to 28 February 2022.
  • Fundació Joan Miró: TRAM Action from 1 March to 30 April 2022.
  • MACBA: TRAM Action from 1 May to 30 June 2022.

About Articket

Articket is a pass that gains you entry to the six art museums in Barcelona for twelve months. The museums included in this pass are: CCCB, Fundació Antoni Tàpies, Fundació Miró, MACBA, MNAC and Museu Picasso. In the shape of a passport, with tours and interesting facts about the city, the Articket proposes a journey into the art on display at the city’s main art museums, with a 45% discount on general tickets.