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PRESS


Stay informed with our press releases

Find out everything that is happening with TRAM. Here you can get all the news on TRAM developments and changes in service, our projects, our charity initiatives and every else about the tram.

treballadora del TRAM Barcelona
Press releases
Year:
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  • Trambesòs sees 14.6% more passengers during Primavera Sound

     

     

    Roughly 160,000 people used TRAM line T4 during the Primavera Sound festival, held at the Barcelona Forum from Wednesday 31 May to Sunday 4 June. This is 14.6% more tickets validated than the average for this May.

    In absolute numbers, Barcelona tram line T4 saw 20,358 more passengers than the average for the month of May 2017, and 4,543 more passengers than it did during the Primavera Sound 2016 festival. Plus, on Friday 2 June, the TRAM hit a new all-time record of 40,562 passengers, more than any other business day since the Trambesòs network went into service.

     

     

    Tickets validated on T4 Trambesòs - Primavera Sound 2017

    Average

    May 2017

    PS 2016

    PS 2017

    Increase PS 2017

    vs average May 2017

    Increase PS 2017

    vs PS 2016

    Absolute

    %

    Absolute

    %

    Wednesday

    31 May

    34,762

    36,786

    39,661

    4,899

    14.09%

    2,875

    7.82%

    Thursday

    1 June

    33,449

    37,596

    39,700

    6,251

    18.69%

    2,104

    5.60%

    Friday

    2 June

    34,260

    39,071

    40,562

    6,302

    18.40%

    1,491

    3.82%

    Saturday

    3 June

    23,220

    27,769

    27,002

    3,783

    16.29%

    -767

    -2.76%

    Sunday

    4 June

    13,769

    14,051

    12,891

    -878

    -6.37%

    -1,160

    -8.26%

    TOTAL

    139,458

    155,273

    159,816

    20,358

    14.60%

    4,543

    2.93%

     

    By hours, the biggest increase in tickets validated came between 5 pm and 9 pm, followed by the morning periods. From Wednesday 31 May to Sunday 4 June, service on TRAM line T4 was running for three days straight. One of the most noteworthy aspects of this extra service for the Primavera Sound festival were the double trams, used just after the most popular concerts.

     

    More information
  • TRAM and ATM launch campaign to raise awareness of staff’s work

     

    TRAM and ATM, the Metropolitan Transport Authority, have launched a campaign to raise awareness of all the work Barcelona tram employees do, which has a direct impact on safety and quality for riders.

     

    This initiative is in response to the perceptions expressed in the TRAM’s yearly user-satisfaction surveys. Although the average mark is high (7.5 out of 10), the survey shows that most people who ride the Barcelona tram aren’t aware of all the work that goes into ensuring that riders are safe, installations are working properly and everything is ready to go.

     

    In order to showcase this work and raise awareness of the people behind each ride on the Barcelona tram, the campaign stars real TRAM employees. A representative selection of real testimonials was chosen from among the “many people who make it possible”. In fact, the various materials created feature drivers, inspectors, customer service agents and security, maintenance and control-centre staff. In total, 11 workers participated, representing the 338 people who work for the TRAM.

     

    With the slogan "There are a lot of unseen people behind your trip" (There are a lot of unseen people behind your trip), the campaign offers stories based on real situations in which TRAM staff are key in ensuring riders’ wellbeing while on the Barcelona tram. The advertising agency responsible for the campaign is Matèria Creativa, with creative director David Ruano, and actress Carme Elies did the voice-over for the video, which you can see now at www.tram.cat/persones.

     

  • TRAM thanks all users for civic-minded behaviour with campaign of video taken with hidden cameras

     

    TRAM is launching a new civic-mindedness campaign with the slogan "Perquè tu ens importes, les persones primer" (Because we care about you, put people first), thanking riders for their civic-minded behaviour. The third edition of the Barcelona tram’s civic-mindedness campaign thanks all of the users that are civic minded and give up or set aside seats for users that deserve special consideration. The new campaign hopes to reach riders that are less civic-minded by suggesting a change in their behaviour.

    With the slogan "Gràcies per fer del tramvia un espai mes humà còmode i segur" (Thanks for making the tram a more human, comfortable and safer place), TRAM has created a positive message to deal with situations in which people are not as civic-minded on the Barcelona tram, while also highlighting that most users don’t have this problem. In this regard, there are four groups of people who deserve special consideration while travelling on the tram, and public transport in general: the elderly, pregnant women, people with reduced mobility and people with small children.

    More information
  • All-time record number of riders using TRAM Barcelona network

    The Barcelona TRAM transported at total of 26.8 million passengers in 2016, an all-time record that is 5.5% more than the previous year. Specifically, there were 17.7 passengers on the Trambaix network (up 4%) and more than 9.1 million riders on the Trambesòs network (up 8.6%).

    The data obtained over the past year, in addition to showing that the TRAM hit the 26-million-passengers-per-year mark for the first time ever, shows an upward trend, taking into account that the average number of passengers on a working day consolidated its place around the 100,000 mark in October.

     

  • TRAM expands peak-hour service on lines T1, T2 and T3 from 1 February

    TRAM is modifying service on Trambaix lines T1, T2 and T3 from 1 February to improve service from 5 pm to 8 pm Monday to Thursday, adopting peak-hour service like that currently in place between 7 am and 10 am, down from 5 to 4 minutes. This new Trambaix service aims to adapt the Barcelona tram offering to demand and will be available throughout the year, except during the month of August when the T1 line is also out of service, as it is covered by line T2.

    This measure, approved by the Autoritat del Transport Metropolità (Metropolitan Transport Authority), is the result of a study conducted by the TRAM regarding Trambaix service over the past three years, from 2014 to 2016. The TRAM analysed how Trambaix ridership has evolved on weekdays. The study showed an important increase in passengers between 5 pm and 8 pm, similar to but not quite reaching the levels seen in morning peak hours, and that the service provided in the month of August is unwarranted by the number of users that month, as it has previously been the same as the rest of the year.

     

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