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TRAM is launching a new civic-mindedness campaign with the slogan "Perquè tu ens importes, les persones primer" (Because we care about you, put people first), thanking riders for their civic-minded behaviour. The third edition of the Barcelona tram’s civic-mindedness campaign thanks all of the users that are civic minded and give up or set aside seats for users that deserve special consideration. The new campaign hopes to reach riders that are less civic-minded by suggesting a change in their behaviour.
With the slogan "Gràcies per fer del tramvia un espai mes humà còmode i segur" (Thanks for making the tram a more human, comfortable and safer place), TRAM has created a positive message to deal with situations in which people are not as civic-minded on the Barcelona tram, while also highlighting that most users don’t have this problem. In this regard, there are four groups of people who deserve special consideration while travelling on the tram, and public transport in general: the elderly, pregnant women, people with reduced mobility and people with small children.
The Barcelona TRAM transported at total of 26.8 million passengers in 2016, an all-time record that is 5.5% more than the previous year. Specifically, there were 17.7 passengers on the Trambaix network (up 4%) and more than 9.1 million riders on the Trambesòs network (up 8.6%).
The data obtained over the past year, in addition to showing that the TRAM hit the 26-million-passengers-per-year mark for the first time ever, shows an upward trend, taking into account that the average number of passengers on a working day consolidated its place around the 100,000 mark in October.
TRAM is modifying service on Trambaix lines T1, T2 and T3 from 1 February to improve service from 5 pm to 8 pm Monday to Thursday, adopting peak-hour service like that currently in place between 7 am and 10 am, down from 5 to 4 minutes. This new Trambaix service aims to adapt the Barcelona tram offering to demand and will be available throughout the year, except during the month of August when the T1 line is also out of service, as it is covered by line T2.
This measure, approved by the Autoritat del Transport Metropolità (Metropolitan Transport Authority), is the result of a study conducted by the TRAM regarding Trambaix service over the past three years, from 2014 to 2016. The TRAM analysed how Trambaix ridership has evolved on weekdays. The study showed an important increase in passengers between 5 pm and 8 pm, similar to but not quite reaching the levels seen in morning peak hours, and that the service provided in the month of August is unwarranted by the number of users that month, as it has previously been the same as the rest of the year.